The next level of web experience is already expected. There isn’t enough patience in the world to wait for a site to load. In fact, 50% of web users expect a site to load in 2 seconds or less, according to surveys done by Gomez.com and Akamai. So if your site takes 3 seconds to load, chances are you will have higher bounce rate and lower conversion. At least 79% of them won’t come back and 44% of them will advise their friends not to visit the site. This is why speed matters and on top of that, it determines search engine rankings.
Our client Occupational Safety Solutions asked our team to put together some content in the form of blogs and a PDF for his website in order to add value for his website visitors.
We engaged our best content writer Kevin Sargeant, to create the content in partnership with the Director of Occupational Safety Solutions, Andrew Watters. The job took quite a while in this case, however in order to get the information correct and perfect Kevin laboured over it for many many hours. We finally completed a 6-part blog on how to easily create a Safety Construction Manual and then wrote a 29-page free PDF eBook (with different content) which can be downloaded and printed for reading later. Adding this content to the blog boosted the clients Domain Authority in the search engines and cemented a stronger keyword choice for the ranking of the whole website.
With the email industry being spammed more and more by the day we are seeing the big mail providers create new and improved rules for emailing. As a result of these rules we are finding that some technologies which have been used or years are no longer trustworthy for use.
A keen young 19 year old entrepreneur named Daniel Haddock walked into my office in 2016 to ask how much a website for his new shoe business would cost.
He had recently been quoted an estimate of $30,000 - $40,000 to to build his online store and wanted a second opinion. I gave him my opinion on that matter too!