At day’s end, what matters is results. That said, your website experience should be not only pleasant, but also confidence building and empowering. Stress should be minimised and the ship steered to avoid storm, rough seas, pirates and reefs. The Internet industry has its own version of each of these.
During the last five years we’ve been employing a continuous improvement programme. Working on many different websites across many different industries, our experience and research has resulted in a framework that delivers to you, the website owner, a more satisfying and profitable experience.
Our simple goal is to provide you with the planning, performance and peace of mind you seek. Note, we say ‘simple’, not ‘easy’. There is work involved, and the dynamics and factors at work are many, yet for those who know the value of doing it right and succeeding the first time, the investment is willingly undertaken.
We call our framework ‘The 5 Crucial Steps toward Online Success’.
To enjoy a truly satisfying level of success, each step must be taken. Each stage stands upon the shoulders of that which went before it. Anything less and you’ll either be behind, or merely equivalent to, your competitors.
Our no-commitment PDF eBooks explain our methods and why they work. Below, we also introduce each step.
There are no shortcuts to planning, performance and peace-of-mind!
Research begins with precise questions and the pursuit of answers. After this, we probe and dig for the less obvious diamonds: the marketplace knowledge and specifics that will give your site the edge.
Call this your intelligence gathering stage.
At its minimum, the essentials are covered. Thoroughly invested in and undertaken, it provides a comprehensive knowledge base that empowers truly impressive planning.
If you've enjoyed success in almost any domain, you’ll know that planning is profoundly important. Words fail to express its value; yet it is so rarely done well. Why?
The blame lies partly with the mystique our industry sometimes creates, but it’s also a genuine response to the sheer volume of variables involved.
“If you build it, they will come” is unlikely to be true, and what they do if they arrive is also an issue worthy of planning. You need a ‘website success blueprint’.
Content includes words, images, video and downloads. Together, like a professional team, each will contribute in a specific way toward an ultimate end. Each might have different goals, but nothing happens by accident.
With opportunities identified in research, and goals established in planning, your content is purposefully prepared.
Both science and art are involved in content creation, and when done correctly, this is a rewarding and significant development phases.
Here, the investments of time and effort made so far come together. Now, a thoroughly researched, strategically designed, purposefully content populated, and visually stunning website can be built.
This is where so many begin, with the cart before the horse, and they have to go back, again and again; always compromising and never achieving the potential that was always there.
While technology has made the build easier, this is a technical and precise stage with specialists who work best when they are provided with a clear blueprint to follow. Thankfully, when you reach this stage, you’ll have one!
Now that your site is ready for people to see, we set about letting them know it’s there.
Using carefully chosen traffic generation strategies, we trek to the places in the online world where your ideal client travels. There, we deliver a message that captures and delights, creating interest and spurring a desire that sees them click through to your website!
This can be done through social media, search engines or content networks. Which is best for you? We’ll have considered that during the planning stage, your website will have been built with this stage in mind, and your visitors should enjoy a seamless journey that we have pre-planned for them. Again, performance is never an accident!